Concrete makes a difference. concrete thrives by redefining what’s come before. We’ve developed new categories in hotels and restaurants, retail, even pharmacies. We believe that change happens in unexpected moments. It also appears when cultures and concepts collide, which is why we love to work internationally. Doing something new doesn’t have to be difficult. Often, it’s about following your intuition and simplifying, a process that strips a concept down to its essence.
concrete believes that functionality has no style. Our philosophy is no philosophy. Instead, we reinvent ourselves, adapting according to every project’s needs. After all, what works in one country or client doesn’t work for another. Our goal is to create aesthetically pleasing buildings and interiors that work, that function. Put another way, we create commercially applied functional art (though we’re not artists.) And you can see this attitude throughout our process, from the presentation to the bricks to the guest experience.
concrete welcomes clients who are as ambitious as we are. concrete are picky. We don’t say “yes” to every project. We don’t repurpose past work (even if you ask nicely). We don’t take shortcuts in materials or ambition. Rather, we build spaces that serve people. Interiors that aid interaction, that are useful, pleasurable, unique, sustainable and fit for purpose. In other words, spaces designed for humans–not watercoolers.
LOCATION: Amsterdam, The Netherlands
LEARN MORE: concreteamsterdam.nl
Dutch studio Concrete has recently completed the Amsterdam based restaurant Happyhappyjoyjoy, a cheerful collection of colors and typical Asian flavors. The turbulent streets, rich flavors and bright colors of Asia, typical for cities like Bangkok, Saigon and Hong Kong, come together in Amsterdam. This playful design, organized eclectic chaos is inspired by the typical Asian […]
Zoku is a new hotel brand brought to life by Hans Meyer, the founder of CitizenM, and Marc Jongerious, which come to a new concept regarding the idea of a hotel room. The first Zoku Hotel is built right at this moment in Amsterdam, after a project made by Concrete Studio. The project is due this
