Leaping Creative is founded in 2009. Led by Zen Zheng, it is a multi-disciplinary design team, which gathers outstanding designers from various fields including commercial research, brand visual identity design, communication, retail space experience design, interactive installation and material study.
We focus on retail brand experience design, with the believe that a good design should be both creative and problem solving, aiming to build unique images for each brand.
Zen Z HENG / Founder, Design Director of Leaping Creative
Graduated with a degree of BA (Hons) Product Design from Central Saint Martin College of Art and Design, University of the Arts London, Zen Zheng has worked in London in different fields including product design and branding sector. His mixed working experience gave him
a multi – dimensional perspective on design, and the belief that a good design should be both creative and problem solving.
Zen founded Leaping Creative in 2010, and was awarded “40 Under 40 Chinese excellent designer in 2017”.
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