Aloft boutique hotel has a bold and elegant new identity in China

Aloft boutique hotel has a bold and elegant new identity in China (3)

Hong Kong-based Spatial Concept has designed the new Aloft boutique hotel recently opened in Dongguan, China.

Located in the Songhu lake resort area and designed by Spatial Concept, the newly opened Aloft Hotel Dongguan is the first 2nd generation Aloft hotel in China. A vision of W Hotels, Aloft Hotel is a boutique hotel that caters to the next generation of travelers who crave jet-setting style and a vibrant social scene.

Aloft boutique hotel has a bold and elegant new identity in China (13)

Spatial Concept successfully kept the Aloft DNA intact while infusing natural surrounding elements into the interiors, creating a bold, sleek and unique identity to the hotel. The loft style set the tone of the hotel lobby and public areas. The back-lit circular check-in front desk and pendant light become the focus point at the entrance. The curved wooden ceiling is inspired by the Songhu lake’s form and landscape.

Aloft boutique hotel has a bold and elegant new identity in China (14)
The curved wooden ceiling flows into the remix lounge. The stylish seating groups create an eclectic, carefree style and a buzzing social scene. The ‘tree’ shape screen provides layers of the open space. For more information visit Spatial Concept

Aloft boutique hotel has a bold and elegant new identity in China (10)

Aloft boutique hotel has a bold and elegant new identity in China (15)

Aloft boutique hotel has a bold and elegant new identity in China (6)

Aloft boutique hotel has a bold and elegant new identity in China (5)

Aloft boutique hotel has a bold and elegant new identity in China (1)

Aloft boutique hotel has a bold and elegant new identity in China (2)

Aloft boutique hotel has a bold and elegant new identity in China (4)

Aloft boutique hotel has a bold and elegant new identity in China (12)

Aloft hotel has a bold and elegant new identity in China (7)

Aloft hotel has a bold and elegant new identity in China (11)

Aloft hotel has a bold and elegant new identity in China (8)

Aloft hotel has a bold and elegant new identity in China (9)

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