Make your home as welcoming and memorable as possible to your rental guests when you select the right decor. Despite Airbnb rentals being a dime a dozen on the internet these days, very few property listings stand out from the crowd because of their tacky designs or clashing patterns. As a result, property owners that prioritize aesthetics have a clear edge in the market in a world where most guests value Instagrammable locations with a balance of touches in nature and elegance perfectly. We’ve listed tips on how you can make your Airbnb listing stand out through the competitors before listing it online:
Home Decorating Tips Before Posting on Airbnb
Understanding Target Guests
Find out what your target audience wants in a vacation rental. Even if you think you have a flair for design, it’s essential to remember you’re not a paying tenant so you have to prioritize their preferences over yours. For example, adding a solid gold pyramid statue to your living can enhance the aesthetic, but it would be impractical if your target guests are college students on spring break, or families with little children. Not only would these demographics not value the addition, you could end up alienating them with the added costs of expensive decorations they consider a hindrance. On the flip side, college students could be willing to pay more for an Airbnb with a pool table, and families would enjoy a backyard with a swing-set.
Choosing a Cohesive Theme
Tie your home’s design together by selecting a cohesive theme. Aside from looking more visually appealing to potential guests, working with a color palette or specific aesthetic makes it easier to shop for matching designs. For example, if you decide to buy bohemian throw pillows and rustic tables because you got them at a great price, it would inevitably clash with your other fittings if you’re going for a modern minimalist vibe. Selecting a cohesive theme before you start shopping can prevent your pictures from looking like a random collage of leftover furniture.
Invest in Professional Photography
Standout on social media with high-quality photos that showcase your apartment in the best light. Beyond understanding what your guests want and sticking to a uniform design theme, you also have to ensure the photos on your listing will do justice to your efforts. Bay Property Management Group understands that first impression matters when viewing vacation rentals online, which is why we emphasize prioritizing professional photography. Sure, your iPhone camera can take great pictures, but it still doesn’t compare to a proper rental photoshoot that captures your Airbnb in the best lighting and at the perfect angles. Such images are bound to drive more traffic, filling your rentals up quicker and keeping your cash flow steady.
How to Make a Vacation Rental Standout from Competition?
1. Offer Unique Amenities
Converting your home to a vacation rental comes with its pros and cons, but if you decide to commit, then you need to put in the extra effort. Rather than sticking to the basics, go above and beyond by providing unique amenities that give your guests a better deal for their money. If you have the budget, opt for tech-savvy features like voice-controlled devices that give tenants more control over their stay. On the other hand, small personal touches like a welcome basket or a personalized note can go a long way in making your rental memorable.
2. Prioritize Your Guest Experience
Don’t get hung up on the theatrics of fancy gadgets and welcome baskets without tending to your guests’ basic needs. After all, what good are chocolates when you don’t have any hot water? Perform regular inspections, preferably between tenants to ensure your rental is in top condition at all times, and ensure your rental is spotless.
3. Showcase Positive Reviews
Build credibility by showcasing your positive reviews online. Most potential guests using Airbnb check the ratings of other guests for red flags, and a single negative review could be the tie breaker between two options. It would be best to encourage your tenants to leave honest feedback about their stay, and highlight the positive ones to attract more renters.
Conclusion
Attract more guests to your rental when you follow these home decorating tips before posting on Airbnb. If you want your listing to stand out, you have to be willing to put in the work and that involves understanding your target guests. Knowing their needs and preferences can help you make better design choices, and you can even narrow down your selections by using a cohesive theme to enhance the appeal. Still, the previous tips are pointless if you don’t invest in professional photography to showcase all your hard work.
In addition to optimizing your decor to suit your guests’ taste, ensure you fill up your rentals by offering unique amenities that make your rental stand out from the crowd. You’ll also be surprised how often other landlords neglect staying on top of maintenance or communicating with their renters to ensure they have everything they need. As a result, prioritizing that your guests have an enjoyable stay can increase their chances of returning and remember to showcase their positive reviews to attract new tenants.
