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MXMA Strike a Resonating Chord with Renovation of Historic RCA Victor Studio

Newsam and MXMA Strike a Resonating Chord with Renovation of Historic RCA Victor Studio

Architects: MXMA Architecture & Design
Project: Renovation of Historic RCA Victor Studio
Location: 1050 Rue Lacasse Suite 312, Montreal, Quebec, Canada
Project manager: Maxime Moreau
Team: Isabelle Jolicoeur
Collaborators: Catlin Stothers Design
Contractor: Newsam Construction
Area: 4516 sqm
Photography: Annie Fafard

Newsam Construction and MXMA Architecture & Design are proud to announce the rebirth of the former RCA Victor Studio in the St-Henri district, in Montreal. La Hacienda Creative, a leading Canadian sound creation studio, becomes the new tenant of the emblematic 5,000 sq. ft. (465 m²) space. In breathing new life into the building, Paul Schapira, head of Newsam Construction, and Maxime Moreau, founding architect of MXMA Architecture & Design, have succeeded in paying homage to its historic past, while envisioning a vibrant future.

Newsam and MXMA Strike a Resonating Chord with Renovation of Historic RCA Victor Studio 1

From the onset of the project, Alexandre Beaulieu, General Manager of La Hacienda, and Brian D’Oliveira, the company’s Creative Director, received guidance from Newsam Construction’s Paul Schapira, who provided a very specialized construction approach to their new premises. The defunct RCA Victor Studio Canada site was originally one of the most important buildings in the sound and music industry, renowned in the 1940s for its rare acoustical engineering.

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After years of neglect, recapturing the historic essence of the space would prove to be a formidable challenge, particularly given its proximity to a major highway. The intervention of architect Maxime Moreau was urgent.

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Collaborative process
“The clients wanted to work with an architect with creative ideas,” explains Paul Schapira. “Maxime and I have worked together on several projects over the past three years and I immediately thought that he was the right person for this job.”

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“When we agree to work with a client, it’s because they understand the added value of close collaboration with an architect,” says Maxime Moreau. “Rather than approaching projects in monetary terms, we strive to infuse even greater passion into a client’s ideas, and to take them to a level they thought was unattainable.”

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The process begins with understanding who the client is and where their vision is headed. Maxime Moreau believes that a shared vision between the architect and the client is the catalyst for developing more creative solutions that transcend traditional architecture. From the outset, the strategy was to provide the client with design reference points and ideas, enabling the client to participate in the creative process and to reinforce it. La Hacienda Creative wanted to develop a hub of creativity, while instilling a sense of community that would be reflected in the built environment.

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“My vision for La Hacienda was to make it a very different studio,” says Brian D’Oliveira. “It’s more of a venue for a creative team than a traditional music studio or post-production studio. It’s an integrated space where all stages of sound production can be realized.”

Newsam and MXMA Strike a Resonating Chord with Renovation of Historic RCA Victor Studio 7

Once the plans were drawn up, MXMA and Newsam tackled the technical challenges of the project, as well as the materials, construction processes and design elements. Alexandre Beaulieu was also fully invested in achieving the common goal. While Newsam focused on the construction and technical challenges of the site, the collaborative process between the parties continued on all levels.

Newsam and MXMA Strike a Resonating Chord with Renovation of Historic RCA Victor Studio 8

“My role was to ensure aesthetic continuity of design elements throughout the building,” explains Maxime Moreau. “In addition to the design of each piece, it was necessary to ensure a homogeneous transition between the spaces.”

Newsam and MXMA Strike a Resonating Chord with Renovation of Historic RCA Victor Studio 9

Sense of community
Community spirit sets in at the entrance to La Hacienda Creative’s new facilities. People feel welcome in a large open reception space that feels like a living room. Beyond the effective design elements, wall-mounted instruments convey La Hacienda’s spirit to every guest. A spirit of sharing and connection is also conveyed by large windows looking into the studios, and by the communal sink outside of the washrooms. The kitchen area, with its large island, is designed to host events.

Newsam and MXMA Strike a Resonating Chord with Renovation of Historic RCA Victor Studio 10

On the other side is the Satellite Room, named for its historic role as the birthplace of Canada’s first satellite. Bleacher seating allows teams to work in a reflective space away from their desks. The space also promotes open-air meetings and musical performances, as does the open staircase that ascends one level. Under the mezzanine, the repair and transformation of instruments is carried out in an open workshop area. Once dark and gloomy, the MXMA team transformed the space into a bright and lively place through the integration of new windows overlooking a terrace to the south. In addition to providing an abundance of natural light, they offer views of the historic building, also visible from the bleachers, like a window on the past of a great era for the sound industry.

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Something borrowed, something new
In order to stay within budget when selecting materials, Maxime Moreau decided to retain as much of the building’s existing concrete flooring as possible, which had previously been covered with linoleum tiles. Varnished chipboard panels cover the bleachers and stairs, evoking the complexity of wood instruments. Several of the old RCA recording studio doors were recovered as a design statement, while modern architectural solutions were applied to revamping the Victor Room, the building’s original studio. In addition to new acoustic walls, floors and ceilings, each room was designed to contain sound and to insulate other tenants of the building against it. Additionally, the shape, textures and finishes of the control room were completely redone.

Newsam and MXMA Strike a Resonating Chord with Renovation of Historic RCA Victor Studio 12

“We brought expertise in soundproofing to this project, as well as notions of intimacy,” notes Maxime Moreau. “We are experienced in condo construction, so the idea of building small boxes within a large box, while designing acoustically independent parts, is one of our strengths.”

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That expertise was also applied to the construction of La Hacienda’s ceilings, using springs to absorb vibration, and in the design of air-conditioning and heating systems that are extremely discreet and quiet. Despite an abundance of concrete beams and low ceilings, Newsam and MXMA overcame the buildings technical challenges in order to provide La Hacienda with a truly unique sound studio.

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