The Playing Circle

The Loft II in Amsterdam / Pop-up Store by The Playing Circle

Furniture Design, Lofts, Retail Design / March 17, 2015

After the registered success of the first edition of The Loft, a conceptual pop-up store, The Playing Circle team realized the second edition in the hall of The Vaudeville Theatre in Amsterdam two months ago.

The Loft – Conceptual Pop-up Store by The Playing Circle

Furniture Design, Lofts, Retail Design / February 8, 2015

The Loft is a project of The Playing Circle Company from Amsterdam that represents a periodically recurring conceptual pop-up store. Loft is a showroom concept, a space arranged as a house in which all the supplies and decorations are for sale, including carpets, books and pieces of art. Loft has been opened to the public