The Loft II in Amsterdam / Pop-up Store by The Playing Circle

The Loft II in Amsterdam pop-up store by The Playing Circle - HomeWorldDesign (1) (Custom)

After the registered success of the first edition of The Loft, a conceptual pop-up store, The Playing Circle team realized the second edition in the hall of The Vaudeville Theatre in Amsterdam two months ago.

Periodically realized by The Playing Circle in Amsterdam, The Loft not only it presents an excellent collection of supplies, home furnishings and artworks, but it also offers a meeting space, workshops and trainings. As usual, the emphasis was put on furniture and handmade decor elements made from wood, leather, steel or ceramic. Being a shop, the furniture and all the art and decorative works are on sell.

The Loft II in Amsterdam pop-up store by The Playing Circle - HomeWorldDesign (2) (Custom)

The naturally illuminated unit enhances the furniture, accessories, art pieces and curiosities that are exhibited and in turn, the interactive showroom allows interested buyers and visitors to physically engage with the products in real life; to feel, smell, hear and visualize items in a potential interior environment. From the linen cushions on four poster bed, the communal dining table to the candle set perched on the suspended shelf, whatever can be seen can be purchased. Whilst promoting locally sourced products which uses natural materials, the loft assembles a select collection of furniture to create contemporary and tasteful setting.

The Loft II in Amsterdam pop-up store by The Playing Circle - HomeWorldDesign (3) (Custom)

The Loft II in Amsterdam pop-up store by The Playing Circle - HomeWorldDesign (4) (Custom)

The Loft II in Amsterdam pop-up store by The Playing Circle - HomeWorldDesign (5) (Custom)

The Loft II in Amsterdam pop-up store - Playing Circle - HomeWorldDesign (7)

The Loft II in Amsterdam pop-up store - Playing Circle - HomeWorldDesign (9)

The Loft II in Amsterdam pop-up store - HomeWorldDesign (13)

The Loft II in Amsterdam pop-up store  - HomeWorldDesign (15)

The Loft II in Amsterdam pop-up store  - HomeWorldDesign (11)

The Loft II in Amsterdam pop-up store - HomeWorldDesign (17)

The Loft II in Amsterdam pop-up store - Playing Circle - HomeWorldDesign (19)

The Loft II in Amsterdam pop-up store - Playing Circle - HomeWorldDesign (25)

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