Hospitality ArchitectureVirgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotel Dallas by 5G Studio Collaborative

Project: Virgin Hotel Dallas
Architects: 5G Studio Collaborative
Interiors:
Joel Mozersky: Level One Public Spaces + Richard’s Flats Interior Design
Swoon Studio: Level Four Amenity Deck + Typical Guest Suites
Location: Dallas, Texas
Size: 145,000 SF
Completed 2019
Photography: Virgin Hotel
Text by 5G Studio Collaborative

The new Virgin Hotel in the Dallas Design District is launching an energy and momentum for a new era of growth in Dallas, in an area that has always been known for creative culture and is now expanding as a center of modern urban living. 5G Studio Collaborative’s design of the new hotel acknowledges this landmark in Dallas growth. 5G Studio’s designs for the Virgin Hotel Dallas create a fashion catalyst structure that will both inspire and captivate everyone from the exterior, and provide a dynamic, completely unique and enlivening hospitality experience on the interior – all for which the Virgin brand is internationally known and acclaimed.

Virgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotels Dallas establishes a definitive building form with light-capturing textures and intriguing angles, all enveloped in luminous metal that provides a shimmering, delicate texture, creating curves with an exciting, modern energy. At times, when the metal exterior captures the light, the building will create an optic of motion – adding to the energy of the Virgin brand’s unique Dallas approach for the cosmopolitan and dynamic global city.

Virgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotel Dallas by 5G Studio Collaborative

“The design elements of contour, palette, texture and movement optics all combine to create a very appealing mystique for the building – communicating excitement and interest from all perspectives,” said Scott Lowe, 5G Studio partner and co-founder.

“We have worked strategically with the leadership team on a design that encompasses a beautiful, inviting statement to Dallas, and to all from around the world who visit our global and growing cosmopolitan city.”

Virgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotel Dallas by 5G Studio Collaborative

So apropos for Virgin, the 5G Studio hotel design specifically brings in a bold, energetic couture chemistry for the building, establishing a destination setting with magnetic artistic fashion fun. Visually articulated in the structure, Virgin Hotels Dallas will always be a place to experience and enjoy what is exciting now, and next.

Virgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotel Dallas by 5G Studio Collaborative

Virgin Hotel Dallas by 5G Studio Collaborative

Subscribe to our newsletter

Helen House is a Simple Modern Structure Integrated with a Quiet Courtyard

The clients were living on a rural property east of Seattle but were drawn back to the vibrancy of the city. The Helen house should be open and light filled but also provide privacy. Above all, the owners described a quiet design integrated with landscape that would create a tangible calmness in the home.

Clifton Hill Courtyard House – Addition to a Double-Fronted Weatherboard Home

This brick and glass extension fits snugly onto the back of a double fronted weatherboard worker’s cottage in Clifton Hill. Designed to capture light from the north, as well as views of an existing bottle brush tree to the south

Strom Flat, Prague / Formafatal

The client's wish was to create a home that would provide a feeling of airiness and spaciousness and at the same time, they desired the possibility to separate the daily activities so the members of the household will not disturb each other.

Elgin House by Bryant Alsop

The design was lead by the Edwardian character of the original Elgin house and it was important that the new addition carried through this sensibility. The owners were wanting to create a relaxed family home, that both spoke of their life in Australia but also reflected back to time spent living in the UK.

Naranga Avenue House by James Russell Architect

A Queensland home paying homage to breezeblocks and the style of the 1960s. Naranga Avenue House uses an extruded Miro brick from Austral's La...

Recommended Stories