HQ Campus, Amsterdam / Studio Modijefsky HQ Campus, Amsterdam / Studio Modijefsky

Project: HQ Campus – Connector Spaces floor 6/7/8
Program: Office environment; meeting rooms & spaces to connect
Design Connectors: Studio Modijefsky; Esther Stam, Natalia Nikolopoulou, Nancy Katri, Agnese Pellino, Martyna Nicolson, Christel Willers
Architect: UNStudio
Lead Interior Architect: HofmanDujardin
Interior Area designers: CBRE Design, HofmanDujardin, i29 interior architects, Linehouse Design, UNStudio, Studio Modijefsky
Interior Layer Designers: Mijksenaar, MOSS, Powerplant, Scholten & Baijings, Studio Rublek
Location: Amsterdam, The Netherlands
Status: Realised June 2023
Size: Connectors 6th Floor 335m2, 7th Floor 375m2 & 8th Floor 305m2
Photography: Maarten Willemstein

At 65,000m² the HQ Campus in the heart of Amsterdam is one of the largest urban projects in Western Europe. It’s situated on the tip of Oosterdokseiland, a small island nestled between Central Station and the river IJ. The building was designed by UNStudio, with HofmanDujardin as lead interior architect. To match the client’s ambition for an inclusive and diverse environment, HofmanDujardin embarked on a collaborative approach, in which they developed the masterplan for the interior and invited other designers to fill in individual areas. Studio Modijefsky was commissioned to carry out two projects, including the Connectors, three areas that double as meeting room and spaces to unwind on the 6th, 7th and 8th floors. HQ Campus, Amsterdam / Studio Modijefsky

The Connectors positioned on the southeast edges of the building are bright spaces with direct sunlight and expansive views over East Amsterdam. Their dual function reflects the fact that an office is no longer just a place to work, it is somewhere to be at your best. What might have been plain meeting rooms close to staircases have been transformed by Studio Modijefsky into dynamic spaces that challenge employees to break out of their routines: to reboot by switching off their minds and moving their bodies instead. But these aren’t gyms: fun is the goal here. By filling the Connectors with unusual but enticing tools for movement, play and interaction, employees are just a hop, skip and a jump from a positive and physical mindstate. As with every area in the campus, each Connector is named after a different travel destination, which has been recreated with a haptic texture palette and clean lines.

In addition to the interior design, Studio Modijefsky was asked to curate the styling for the Connectors. Each Connector has objets trouvés sprinkled throughout. These are both aesthetic and functional in purpose, inspiring employees with beauty and tactility to either simply admire or play with. HQ Campus, Amsterdam / Studio Modijefsky

6th floor Connector: Tuscany
Picture Tuscany, and images come to mind of golden fields marked by tall green cypress trees, rolling hills dotted with bales of hay and picturesque villages filled with terracotta houses. This iconic landscape is recreated in the 6th floor connector along a curved line outlined by parquet flooring.

Walls in both parts of the Connector are finished with warm earthy colours and layered textures that mimic the region’s sloping hills. Bricks made from construction waste material and recycled felt panels are also used in the meeting area, where deeper-coloured terracotta shades are used on the floor and wall claddings. Foil in the windows blends in with the surrounding colours and obscure the view of the play area, giving the meeting room a more intimate character and enabling the Connector to fulfil both its functions simultaneously. HQ Campus, Amsterdam / Studio Modijefsky

The tools for play include geometric seating elements that can be interpreted however you want as you stand, stretch, roll, balance, or lay upside down on them. The shape of the playground area furniture returns in the meeting room, where half circle units join to form the big round meeting table. Further tests of your balance await on a slack line and custom-designed balancing tools that stimulate the imagination and promote creative movement.

If you’re feeling more playful there are rings to throw, and seating elements resembling bales of hay to sit jump or lie on. A further Tuscan touch is present in the vertical dark green poles, inspired by cypress trees, which grow from the floor until the ceiling and you can climb, hang on and jump between. HQ Campus, Amsterdam / Studio Modijefsky

7th floor Connector: Cape Town
Taking the staircase up one floor transports you from tranquil Tuscany to buzzing Cape Town. This urban playground is the most physical of the three Connectors, with a punch bag and a bouldering wall looking right over Amsterdam and the water surrounding the building.

This Connector is a colourful urban landscape of geometric apartment blocks, concrete playgrounds, painted facades and bright city lights. Just as in Amsterdam, water is never far away in Cape Town and the energy of the city pulses everywhere you look. Employees can let their energy loose on a bouldering wall, benches for pull ups and a gymnastic structure made out of a grid of bars that they can climb and play in, do pull ups or hang upside down. HQ Campus, Amsterdam / Studio Modijefsky

Peach rubber flooring with dark blue and red accents forms a canvas for the bright yellow gymnastic structures and purple blocks. Recycled blue marine felt, sustainable wooden waste panels. Thick structural-plywood walls with colourful grips and the gymnastic bars on one side, and a giant checkers board integrated into the wall on the other side of the space, awaken the senses for play and amusement. Ping-pong and football tables pop up in the middle of the space, while the deep blue palette is extended into the meeting room. Here orthogonal modules compose the meeting table, while the wooden waste panels turn into steps, which serve as a platform for anything from informal conversations between colleagues to company presentations. Pin boards, screens and toolboxes are seamlessly integrated in the design to support creativity. HQ Campus, Amsterdam / Studio Modijefsky

8th floor Connector: Dead Sea
The third and final Connector designed by Studio Modijefsky captures the unique feeling of floating in the Dead Sea while drinking in its dreamy landscape. The focus here is letting go and transcending to a meditative state while putting your body to work.

Calm and comfort emanate throughout thanks to pastel colours, graceful round shapes and linear patterns, with an undercurrent of playfulness represented by skippy balls. White lines make abstract water ripples on the floor simulating a circular wave emanating from the sea surface. Soft rugs and rubber flooring recur throughout the interior. HQ Campus, Amsterdam / Studio Modijefsky

While the Dead Sea Connector might look less physically demanding than Cape Town, it challenges your body to move in new ways. There’s an aerial hoop (which is not as easy as it looks to master) and a series of rings, poles and gymnastic devices that inspire employees to find a new way to unwind or try some more advanced exercises. For those seeking to clear their mind, this bright and elevating area offers space for contemplation and relaxation. HQ Campus, Amsterdam / Studio Modijefsky

The flooring is paired with recycled felt panels and anthracite bricks made from waste materials. Together they form a palette of soft-hued colours laid out linearly on the walls. Large curved smooth shapes mould steps as seating that connect the playground with the meeting room. A sense of calm reigns here as well, with a high degree tactility area including a sculpted oval table. HQ Campus, Amsterdam / Studio Modijefsky HQ Campus, Amsterdam / Studio Modijefsky HQ Campus, Amsterdam / Studio Modijefsky

Scroll to Top