Real estate photography and editing are essential to showcase a property in the best possible light. Planning a shoot ensures the best possible scenario to help capture the highest-quality images. It’s critical to convey the features of the property with great accuracy.
The editing process is also essential to enhance the photographs and create an attractive and inviting image that will draw potential buyers. By planning and editing real estate photos, you can create a portfolio of images that will help to increase the chances of a successful sale.
For 47% of buyers, home buying starts with an online search of properties, and 96% of them use online tools during the search process, according to the National Association of Realtors (NAR).
The first few seconds are critical in making a sale in real estate listings. People look at images and decide if they want to visit the home. These numbers highlight the importance of high-quality real estate photos.
Shooting Real Estate Photos
Capturing the best photos of a real estate property is essential for making it attractive to potential buyers. To get the best results, professional photographers must consider lighting, angles, and other factors.
If you’re ready to take real estate photos, here are the things you should remember.
Plan the Shoot
Before you begin shooting, research the property and plan the best angles and locations to get the most out of your shoot. Properly planning and organizing the shoot will help you capture the best possible images and showcase the property in the best light.
It’s also critical to saving resources by ensuring you have all the equipment and supplies for the shoot. Taking the time to plan the shoot properly will make the photography process much more efficient and effective.
Use Natural Lighting
Natural lighting is a great way to showcase the home and its features in the best possible light. You can use natural lighting to create a warm and inviting atmosphere or highlight certain home features. Natural lighting also helps to reduce harsh shadows, making the photo look more natural and attractive. By using natural lighting when taking real estate photos, you can create beautiful images that can make your home more saleable.
Take Multiple Images
Don’t settle for one image. Take as many images as possible. Change the angles and experiment with the different sides that will showcase the home and make it inviting to potential buyers.
With more photos, agents can create a comprehensive image of the property and showcase its unique features. Buyers can create an accurate representation of the space and make an informed decision when buying or renting a home.
Editing Real Estate Photos
When it’s time to edit, here are the most critical items to keep in mind.
Do Color Correction
Color correction is a simple and easy-to-do photo editing technique. Photoshop, Lightroom, and all decent photo editor applications provide the necessary tools to bring your pictures to life. Therefore, there’s no reason not to take advantage of this feature.
Trying to make your real estate images look natural but still stunning? Edit flat colors to achieve this. You can also adjust hue and saturation to get the most realistic effect. This way, you can ensure that your images have a truly mesmerizing appearance.
Follow Straight Lines
Taking quality photos of properties is crucial to building trust and attracting potential buyers. To achieve this, focus on aligning the lines properly and eradicate any blurriness as much as possible. Straight lines will give a more polished and reliable look to a property. However, if it isn’t possible during the shoot, you can always do it during the editing process.
Straightening the lines in a photo can give it a more professional look and make it easier for potential buyers to envision themselves living in the space. Using this simple technique, real estate agents can save time and energy while ensuring their photos look their best.
Clean Up the Image
When staging a home, it may be challenging to declutter, especially when people are still living in the space. Prospective buyers need to imagine themselves living in that environment, so being able to ‘declutter’ a space through photo editing software is a must. You can clean up the images using a cloning tool.
Alternatively, you can use a background remover to clean the image and make some areas pop.
Real estate photography is essential for capturing a property’s best features and showcasing them to potential buyers. Agents have taken up different alternatives when taking pictures to market their business. While some hire specialists, others are more independent and take the photos themselves.
In either case, creativity is crucial to make sure your property stands out from the crowd. In competitive markets, captivating visuals can help new real estate agents get noticed and build client relationships.
- Plan the details of the shoot.
- Maximize the use of natural lighting.
- Take as many images from different angles as possible.
- Edit the colors to make them pop.
- Straighten images for better presentation.
- Clean up the image during post-processing.