Project Name: Huaxi HA UP Hotel
Design Company: Beijing Bloomage WanWu Design Co.,LTD
Design Director: WWD Liu Juanjuan
Design Team: WWD Wang Kexin Chu Yanjun
Soft Decoration Team: WWD Zhang Xuezhi Li Guangmeng Jin Tingting
Project address: LIVE.023, Huaxiping, Banan District, Chongqing, China
Opening time: January 2024
Photo Credits: Zhao Yan; Tupa Vision
Project Planning: Le Brand Strategy Agency
Huaxi HA UP Hotel, designed by Bloomage WanWU Design, is a masterpiece of contemporary architecture located in an ‘Area of Outstanding Natural Beauty.’ This project seamlessly integrates modern design with the surrounding natural landscape, creating an inviting space that blends functionality with aesthetic elegance. The hotel’s design captures the essence of art and life, offering a unique experience that transcends the ordinary.
Reverberation of Light and Color
The lobby space is light and compact, seamlessly connecting the front desk, reception area, bar, and ADD restaurant. The rhythmic black mirror ceiling enriches the dynamic level of the space, while the terrazzo floor in sharp contrast tells the history of the city. The reception area creates a relaxed and social atmosphere, with flowing artistic forms echoing the display of hyaluronic acid products, symbolizing the flow and vitality of life.
The bar area and the reception area have achieved unbounded linkage, sharing a similar design language. Bright red metal decorative panels, glass bricks, and colored glass bottles combine to create a fashionable tone and subtle texture. Cool materials blend into the mottled light and shadow of the interior, enhancing the overall aesthetic.
A streamlined art corridor, resembling a floating ribbon on the wall, creates an exquisite and dynamic spatial language. It functions as both a concierge area and a connector between the lobby and guest room areas. The huge photography of Danxia landforms reflects the hotel’s theme color, offering a magnificent and colorful palette that showcases nature’s ever-changing colors and textures.
Sequence Creating Visual Hierarchy
Moving towards the deeper parts of the space, the winding path leads to the relatively private guest room area. As night falls and lights illuminate, a sense of belonging and tolerance bridges the gap between life and aesthetics. Upon entering, a light strip on the background wall of the bed slowly lights up, creating a soft greeting. Comfortable lighting forms a warm, inviting ambiance with main colors of black and red that create a relaxed atmosphere. Freehand hand-painted flowers add a touch of tranquility, and a red side table draws the eye to the view outside the window.
In the living room and bathroom, a double-mirror viewfinder extends the depth of field in the space. A built-in bathtub next to the window offers unparalleled bathing experiences, making one feel as if they are bathing in the clouds.
Empowering Brand Memory
An aqua-blue hyaluronic acid-themed art painting in the ADD restaurant adds layered beauty to the space. The red and gray seats intersect with the terrazzo tabletop, reflecting the dimension of light. The intermittent scenery outside the window brings a rhythm to the dining space. The hotel’s interior space, soft decoration design, visual identity, and guidance are all designed by WWD. “EVERYTHING CAN BE EXPECTED” uses design language to shape an elegant space, blending calm order with flowing imagination to create a unique environment with profound memories, conveying the product concept of “making every life alive.”
The guide design uses the innovative material Carlo Board, introducing the moist luster of hyaluronic acid into the environment. The logo design, taken from “Bobo,” features a concave coated image that creates a distinctive brand impression.
Huaxi HA UP Hotel is an urban trend gathering place that integrates brand attitude and style. It connects art and life, transcending and sublimating the meaning of existence between reality and illusion. The hotel embodies cultural fashion and innovative vitality, along with a touch of romantic sentiment, making it a unique and memorable destination.
