Project Name: Jin Tea
Design Team: Aurora Design
Chief Designer: Yang Xuewan
Project Area: 140 m2
Project Location: Yunnan, China
Completion Time: 2022.08
Photography: INSPACE: Yanyu, Naxin
All ultimate aesthetics is an experience of feeling the nature, a world that can make people sit down and savor
Bordered by Myanmar, Laos and Vietnam, Yunnan is one of the major producers of tea in China, and its tea culture dates back 2100 years. Tea has been loved by people since ancient times, and to find out how special it is, you still need to experience it for yourself.
For Jin Tea Space, the designer utilized bamboo, which is a symbol of the spiritual core of traditional Chinese culture as well as tea, to create a modern tea retail store. She realized that the key for a retail space is not only product display, but also the space design and consumers’ experiences
The projection of bamboo leaves in the store creates an ethereal and peaceful environment, bringing tranquility and lightness of nature to this secluded part of the city. Throughout the interior, the “leaves” and “light” at different heights form a circular path that contributes to the fluidity of the space.
Using slab as the main material, with green bamboo shadow glass wall, the space is more ethereal and oriental. Tranquility, peace, via the most simple reflection creates a full scene of life. People and nature are in harmony with each other, and people’s mind have become more abundant.
The display area and the experiencing area produce an echoing harmony with each other. The walls of the experiencing area are simple and plain, but the intervention of light and shadow breaks the dullness of only color, and under light and shadow, the whole environment is amazingly delicate, giving the viewers a feeling of being in nature.
Passing the bamboo shadow, from noise to quietness, the space is surrounded by a large area of artificial bamboo, which forms a serene landscape. The device with “sense of immersion” outlines the beauty of bamboo forest, fades heavy colors, and integrates modern elegance. At the same time, functions, like open-space shaded areas, product display, storage and lighting have been hidden.
Three-dimensionality makes the image of the swaying bamboo shadow more real, resulting in a scene-by-scene illusion, so that people could feel the traditional culture when entering.
The simple strip-like leaf outline creates a quiet atmosphere, and the soft winding curve leads viewers into infinite reverie, and together with the extensive use of gradient green lighting creates a minimalist aesthetic atmosphere between reality and emptiness.
The designer followed the consistent style of her brand in this project, from the overall posture of the store to the every single detail, manifesting ethereal beauty from female’s perspective and projecting the emotional perception. She also achieved the aim of pure cleanness of space, building a rhythmic retail store with the concept of bamboo and creating a romantic spot in balance of ancient civilization and modern aesthetics.
Aurora Design tried to draw inspiration from tea culture which enjoys a history of thousands of years to present a new design idea, hoping to create a new brand image for Jin Tea Space and convey a modern interpretation of a store rooted in traditional tea culture.
As for this project, the design team hopes that the simple and elegant design will bring inner peace and pleasure to customers, and advise them to respect nature and draw energy from it. The fast pace of modern urban life and the pressure of survival have even compressed time for rest and recreation.
Aurora Design spares all traditional decorations from this project, developing freely, with a flower, a stone, a wood, a well, a cup of tea, making people in a pleasant quietness, savor tranquility, and embrace urban prosperity in peace.