Project: “LBTM” Fashion Boutique
Architecture: HE.D group
Team: Daria Loban, Yevhenii Hluhovskyi, Yuliia Savytska, Anastasiia Korniichuk
Location: Kyiv, Ukraine
Area: 120 m2
Year: 2024
Photo Credits: Yevhenii Avramenko
The LBTM Fashion Boutique by HE.D group is located in the very heart of Kyiv, in a space that once held two small grocery stores. What initially appeared as a challenge — with cluttered partitions, a plain façade, and little character — ultimately became the foundation for a refined and elegant retail environment. The transformation celebrates openness, tactility, and timeless style, turning an ordinary location into a destination.
Transforming Challenges into Inspiration
From the beginning, the high ceilings and large storefront windows revealed great potential. Instead of hiding them, the design embraced their openness, allowing natural light to flood inside. As a result, the interior now seems to “invite” passersby to step in, establishing an immediate sense of transparency and refinement.
A Blend of Classicism and Eclecticism
The design balances eclectic notes with understated classicism, creating an atmosphere of comfort and elegance. Soft cream-toned walls form the perfect backdrop for accents in natural wood, seen in wall paneling, doors, and custom furniture. These classical wooden details bring warmth without overpowering the space. Nearly every fixture and furniture piece was produced by local artisans, ensuring harmony in material and texture. The LBTM Fashion Boutique demonstrates how craftsmanship and design precision can shape a cohesive aesthetic.
Light as Atmosphere
Lighting was conceived as both functional and artistic. Three central chandeliers inspired by jellyfish float above the boutique, visible even from the street, and bring organic softness into the refined space. Accent lighting adds layers of depth, creating a delicate interplay between light and shadow that enhances the boutique’s sophisticated atmosphere.
Fitting Rooms with Personality
Special attention was dedicated to the fitting rooms, designed as comfortable retreats rather than mere functional zones. Spacious layouts, flattering mirrors, and carefully considered lighting make them inviting places where visitors feel at ease while trying on clothes.
Textiles and Vintage Details
Tactility plays a central role in the boutique’s identity. Custom-made textiles, some hand-painted, frame the space with individuality. Linen curtains, rugs, mirrored screens, and fabric partitions add softness and intimacy. Vintage furniture and decor complete the design, from antique tableware to decorative vases. Each item contributes to a warm and personal atmosphere that encourages lingering.
The LBTM Fashion Boutique by HE.D group proves that retail spaces can go beyond function to deliver an emotional and memorable experience. Through craftsmanship, materiality, and atmosphere, the boutique becomes more than a shop — it is a destination where shopping feels both personal and pleasurable.
