Pinch Design was founded in London in 2004 by Russell Pinch and Oona Bannon, husband and wife, with the desire to design and make furniture that would celebrate the simplicity of the shape and the attention paid to details. In love with the design, the two of them have proposed not to make any compromise regarding the materials, believing in a poetic design and in an emotional connection with the materials that surround us. In order to celebrate 10 years since the establishment of the studio, in collaboration with Timorous Beasties, they have realized Noelle Sofa, that is being exposed this week at the Maison et Objet exhibition in Paris. In order to create Noelle Sofa, Pinch has used a custom material, Graffito Velvet, made by Timorous Beasties. For more, visit Pinch Design website.