The herein images present us the Qbic hotel in London, the second hotel opened by La Bergère Group, after the first one in Amsterdam. Qbic is an affordable pod style hotel for the budget savvy traveler and is as chic and innovative as his pair in Amsterdam. Design firm Blacksheep was approached by Qbic to collaborate in order to realize a great creative interior design.
The base of the hotel is the modular bedrooms called Cubis, that are made off-site and can be easily installed following the exact specifications. Blacksheep had to design the public spaces, including dining area, a living room and a library. The entire project had to reflect Qbic’s strong brand identity and philosophy. But also reflect the charm and vibrancy of its East London location, Whitechapel.
The library creates premises for people to communicate and socialize. Being equipped with flat screens similar to classical paintings, where people can upload and share their photos. Neon pink signage and a gold illuminated stag’s head are just some of the more quirkier design details dotted throughout the living area and library space which reflect the unique culture of East London living and bring the personality of the hotel to life.
With ambitions for growth, Blacksheep also designed a range of bespoke Qbic icons based on the hotel’s core offering, ‘the cube’, that could also act as signature design features in future hotels. Side tables resembling cubes equipped with integrated ipads, colorful metal cubic signage and striking pendant lights also in cubic form, are just some of the powerful elements which depict the brand’s passion for technology and design.
