Architects: Modelart Arhitekti + Digital Design Center, Faculty of Technical Sciences, Novi Sad
Design and realisation: Dr. Bojan Tepavčević, Dejan Mitov, Krsto Radovanović, Bojan Mitov, Jelena Mitov
Collaborators: Đak creative team: Petar Blagojević – interior and furniture designer
Maja Sisojević – architect; Igor Kotarski – creative team coordinator
Branding and visual communications / DNA Communications
Location: Novi Sad, Serbia
Photography: Relja Ivanić
The Spot is a new multi brand chain of premium fashion sportswear stores, currently located in three retail spaces in Belgrade and Novi Sad, Serbia. The request of the client was to create a space oriented towards the customers who use sportswear to create their own style and identity. During the design process, the aim was to create a dynamic, modern and distinctive space, in accordance with the concept of The Spot. The idea was to design a unique space, which customers could easily identify with.
Entrance zone of every store contains a “network” structure made of triangular elements. This structure is a geometric form, made using parametric modeling and digital design tools (CNC processing). The design is based on two key words: dynamics and identity. The form is associated with movement and sports, according to the purpose of the space. On the other hand, this structure visually dominates the space, providing identity and recognizability.
Triangular scheme was chosen because of its flexibility and adaptability to different areas, while preserving the concept and uniqueness. Accordingly, the chosen material fits the premium concept of The Spot. High density fiberboards (HDF) with brushed copper finishing (high pressure laminate) were used for cutting triangles, forming an “organic” surface. Reflectivity of the copper finishing in combination with backlights emphasizes modern, youthful spirit, but also elegance and timeless values.