Dropbox, as a company and culture, is authentic through and through. But while the company’s unprecedented success demands an element of seriousness, part of staying authentic means sticking to its startup roots. That’s a difficult balance to find, and a challenge the project team was willing to take on.
Because choice will always be a central theme to everything Dropbox does, we developed furniture solutions that give workers the autonomy to customize and control their environments.
But those flexible environments had to be couched within a culture that values design. So the shared spaces had to be comfortable and soft while remaining responsibly functional. Working closely with Dropbox and ASD, we collectively created a solution that combined the brand’s attributes with the company’s business requirements. The result was a creative, playful, and inspiring collection of pieces that reflects the Dropbox culture while giving workers a comfortable environment that’s functional as well as fun.