Zoku is a new hotel brand brought to life by Hans Meyer, the founder of CitizenM, and Marc Jongerious, which come to a new concept regarding the idea of a hotel room. The first Zoku Hotel is built right at this moment in Amsterdam, after a project made by Concrete Studio. The project is due this fall. The Zoku concept alters the idea of a generic hotel room, used for sleeping, and it sets in morphing it into a work and living space. This home-office hybrid is quite suitable for long trips, as it benefits from any hotel service. “Zoku” comes from the Japanese word for “family”, which can also be translated as “tribe” or “clan”.
Inside, you can find a lounge space, a kitchen, a small office and a storage space. A retractable ladder ensures access to the bedroom, which is isolated with a screen made of wooden slats. The hotel will have large, open spaces, used either for co-working or simply spending time, encouraging interactions and networking. The Zoku concept sets in replacing the traditional hotel staff with Sidekicks employees, who will aid in offering the guests to any desired service, from cleaning and room-service to bike-rental. After Amsterdam, the Zoku team has its sights set on London, Berlin, Paris, Barcelona and Hamburg.