Project: Marriott International to Acquire the citizenM Brand
Architecture: Concrete Amsterdam
Location: Amsterdam, Netherlands
Year: 2022
Photo Credits: Richard Powers
Concrete, the design firm behind every citizenM hotel to date, is proud to celebrate a defining milestone: Marriott International’s acquisition of citizenM. Since the brand’s inception, Concrete has stood at the forefront of citizenM’s design and hospitality evolution—shaping a new kind of hotel experience that blends modernity, comfort, and affordability. Now, with this exciting new chapter, the firm looks forward to watching citizenM expand its global footprint while staying true to its bold identity.
A Milestone Partnership with Global Impact
Marriott International’s acquisition of citizenM marks a strategic leap in the brand’s ongoing global growth. With a shared commitment to guest-first innovation, the partnership is poised to accelerate expansion while protecting the values that have made citizenM so distinct. The brand’s approach—seamless design, smart luxury, and a vibrant guest experience—remains at its core.
This new alliance ensures that citizenM’s spirit isn’t diluted but amplified. Backed by Marriott’s global infrastructure, citizenM can now reach new cities and modern travelers around the world, all while maintaining the character and vision its guests know and love.
Concrete’s Role in a Design-Driven Legacy
From day one, Concrete has played an integral role in building the citizenM identity—one hotel at a time. The firm has designed every location in the portfolio, translating the brand’s mission into architectural and interior environments that resonate with a new generation of travelers.
CitizenM was never just a place to stay—it was a redefinition of hospitality itself. Concrete’s holistic design approach helped bring to life a modern vision centered around style, function, and comfort at an accessible price point. Through smart spatial planning, bold aesthetic choices, and an unwavering focus on experience, the firm helped citizenM disrupt the traditional hotel model.
Even as the brand grows, Concrete continues to evolve its design language in alignment with citizenM’s needs, staying responsive to the shifting hospitality landscape without compromising on quality or coherence.
36 Hotels and Counting
Today, citizenM’s global portfolio includes 36 hotels, totaling 8,544 rooms across more than 20 cities in the United States, Europe, and Asia Pacific. From New York and London to Paris and Rome, the brand has established itself in key urban centers around the globe.
Three new hotels, collectively offering over 600 rooms, are currently under construction and scheduled to open by mid-2026. With Marriott’s expansive reach, the brand now has the potential for unprecedented growth in the next decade—introducing more travelers to the citizenM experience across an even broader range of destinations.
A Vision That Stays the Course
As citizenM enters this exciting new era, Concrete remains a proud part of its journey. With Marriott’s support and Concrete’s design vision, the brand is set to continue doing what it does best: redefining the hotel experience for the modern traveler. It’s a partnership built on innovation, creativity, and the shared belief that hospitality should be anything but ordinary.
