Concrete makes a difference. concrete thrives by redefining what’s come before. We’ve developed new categories in hotels and restaurants, retail, even pharmacies. We believe that change happens in unexpected moments. It also appears when cultures and concepts collide, which is why we love to work internationally. Doing something new doesn’t have to be difficult. Often, it’s about following your intuition and simplifying, a process that strips a concept down to its essence.
concrete believes that functionality has no style. Our philosophy is no philosophy. Instead, we reinvent ourselves, adapting according to every project’s needs. After all, what works in one country or client doesn’t work for another. Our goal is to create aesthetically pleasing buildings and interiors that work, that function. Put another way, we create commercially applied functional art (though we’re not artists.) And you can see this attitude throughout our process, from the presentation to the bricks to the guest experience.
concrete welcomes clients who are as ambitious as we are. concrete are picky. We don’t say “yes” to every project. We don’t repurpose past work (even if you ask nicely). We don’t take shortcuts in materials or ambition. Rather, we build spaces that serve people. Interiors that aid interaction, that are useful, pleasurable, unique, sustainable and fit for purpose. In other words, spaces designed for humans–not watercoolers.
LOCATION: Amsterdam, The Netherlands
LEARN MORE: concreteamsterdam.nl
Concrete and Center Parcs embarked on a journey to redefine the holiday experience. Center Parcs, renowned for its family-friendly holiday parks in the heart of nature, aimed to enhance its offerings for a broader audience.
Urby Newark is an innovative residential project, transforming a historic Art Deco building from a windowless storage tower into a vibrant community with 221 apartments and communal spaces.
The BoTree, a new luxury hotel in London has opened its doors to guests on September 15. The five-star hotel’s design is an ode to the essence of Marylebone life, offering guests a unique fusion of luxury and neighborhood charm.
THNK is a school for creative leadership in Amsterdam. Its goal is to develop leaders capable of delivering innovative solutions for the world’s greatest challenges. THNK is written without an ‘I’ because, according to the company’s ethos, working together is necessary to solve the problems that our society faces.
In collaboration with Zoku’s brand team, Concrete designed the interior design for all of the Zoku locations and is proud to have contributed to designing a new type of hotel that fosters interaction and a sense of community.
Renilde is a concrete-designed restaurant that resides on the Depot Boijmans van Beuningen rooftop, the first fully accessible art deposit in the world. The Depot forms part of Museum Boijmans van Beuningen, one of the most important art institutions in Rotterdam, Netherlands.
concrete is proud to announce Zoku Copenhagen opening its doors, the second hotel to open following Amsterdam. Following the first Zoku in Amsterdam, Zoku is now also open for business in Copenhagen.
A historic manor house is transformed into a restaurant and beach club. Conceptually, the new venue follows the same principles of restaurant 212 in Amsterdam, featuring ‘no table seating’, an open kitchen with bar-height seating directing the guests’ focus on the chefs, stimulating interaction.
