Pizza 4P’s Emporium – Monocle World’s 50 Best Restaurants

Pizza 4P’s Emporium - Monocle World's 50 Best Restaurants

Project: Pizza 4P’s Emporium
Designer: SEMBA / Mamoru Maeda
Assistant designer: Nguyễn Văn Trường, Nguyễn Thị Hồng Nguyệt
Location: Ho Chi Minh City, Vietnam
Year 2019
Photo Credits: Decon Photo Studio

The popularity of Pizza 4P’s is not limited to Vietnam. Popular factors are the deliciousness of the pizza, the smile of the staff, the pleasantness of the response, and the design of the store.
Another factor is the company’s reputation for its concept and ingredients, including its own production of cheese that had not been produced in Vietnam, and the use of fresh vegetables in partnership with domestic organic farmers.

Pizza 4P’s Emporium - Monocle World's 50 Best Restaurants

Currently, it is attracting a great deal of attention from various countries, including NY TIMES and BBC, as well as being selected as Monocle World’s 50 Best Restaurants.
The brand concept is Make the World Smile for Peace. To that end, they seem to have a mission of Delivering Wow, Sharing Happiness.

Pizza 4P’s Emporium - Monocle World's 50 Best Restaurants

I thought about what to do to express Pizza 4P’s in the interior design of the new store of THE EMPORIUM.
First, planting was effectively incorporated.
We considered removing the feeling of closure as much as possible and creating an open and relaxing environment.
I wanted customer to have a happy time at PIZZA 4P’s.

Pizza 4P’s Emporium - Monocle World's 50 Best Restaurants

Next, we created curved gates and partitions. In order to make family and lovers have a happy time, I thought of a mild, friendly, dynamic and exciting design.

Pizza 4P’s Emporium - Monocle World's 50 Best Restaurants

The material is mainly natural materials such as concrete, wood and terrazzo, and I tried to create an eco-friendly store. In addition, recycled glass is used for the Terrazzo aggregate, and a special board made of compressed waste material is used for the drink counter.

Pizza 4P’s Emporium - Monocle World's 50 Best Restaurants

Indigo, which has been loved by both Japanese culture and Vietnamese culture, is used as an accent color as a symbol to respect both countries.
Adopting brass as a point, the glossy feeling of metal special tightens the space and incorporates elegance as an element.

Monocle World's 50 Best Restaurants

I am currently designing another store so please look forward to it.
Thank you very much!

Monocle World's 50 Best Restaurants

Monocle World's 50 Best Restaurants

Monocle World's 50 Best Restaurants

Monocle World's 50 Best Restaurants

Monocle World's 50 Best Restaurants

Monocle World's 50 Best Restaurants

Monocle World's 50 Best Restaurants

Monocle World's 50 Best Restaurants

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