Sieteveinte, City Culture in Castellón, Spain / Vitale Studio

Sieteveinte, City Culture / Vitale Studio

Project: Sieteveinte, City Culture
Interior Design & branding: Vitale & Ignota Design
Decorative lighting: Santorini, Marset
Location: Castellón de la Plana, Spain
Area: 95 m2
Year: 2018
Photos provided by Vitale

Sieteveinte is a clothes shop specialising in urban fashion located in a ground floor of the historical centre of Castellón. It has a fine selection of products with the latest trends for a public loyal to the urban style.

Sieteveinte, City Culture / Vitale Studio 1

The interior design project begins with a rebranding of the business that widens the range of customers and reinterprets the values of the brand. The aim is to create a cosmopolitan space imbued with the spirit of the big city, that transcends the product and conveys an urbanite and nostalgic lifestyle. A business that pays tribute to the philosophy of the firms represented, with products that develop the classics of the work-wear, industrial and winter sport clothing ranges.

Sieteveinte, City Culture / Vitale Studio 2

The layout of the premises (about 95 m2 and the elongated, narrow floor) aims to boost functionality and improve the sales process. To do this, each exhibition area has a corner; a support point where the customer and sales person can comfortably discuss each product in detail.

retail design, Vitale Studio

The project has the “aesthetic garage” as a reference, as it emphasises the urban nature of the brand and also fulfils the criteria of the assignment that requires very low compliance costs. Therefore the facilities are left open and materials of reduced cost used such as wire mesh, pine plywood, the 20×20 tile or continuous concrete as flooring. The result is a space with an unfinished, timeless look.

retail design, Vitale Studio 2

The design of the perforated pine plywood system, running along the walls with the exception of the pillars, is inspired by the classic tools panel. It becomes a main item that invites the customer to move towards the inside. It is a very versatile display: a tool panel for hanging clothes, displaying footwear or add-ons.

industrial style, retail design, Vitale Studio

A zebra crossing leads to the fitting rooms, and a workbench also designed for the project which creates different looks in combination with the clothing items and accessories.

Sieteveinte, City Culture / Vitale Studio

The lighting project creates a warm ambience and aims to draw attention to the area at the back of the shop with a decorative replication of linear tubes so that the space is completely covered. The lighting is used to highlight the genre exposed using suspended technical rails that integrate luminaries of various apertures and intensities.

retail design, Vitale Studio 4

industrial style, retail design, Vitale Studio 5

industrial style, retail design, Vitale Studio 6

Sieteveinte, City Culture / Vitale Studio 8

Subscribe to Our Newsletter

To be updated with all the latest news, offers and special announcements.

Zalando Headquarters, Berlin / HENN & Kinzo Architekten

The new Zalando Headquarters consists of an ensemble of two buildings that form the heart of the company’s new campus in Berlin-Friedrichshain, neighbouring the “Mercedes-Benz-Arena” and the East Side Gallery.

Carlyle Lane House by Harley Graham Architects

Designed by Harley Graham Architects, Carlyle Lane House sits on a small 500m2 block in the heart of Byron Bay. The clever design of this home on a small block has big impact. The clients, originally from Brazil, had a long-standing penchant for Mid-century architecture.

1920’s Ashgrovian House Turned into a Family Haven

The brief for the Jacaranda house was to turn an original 1920’s Ashgrovian  house into a family haven, with the flexibility to accommodate the changing needs over the next 20 years.

Daniel Rozin expose “Descent With Modification” – interactive PomPom Mirror

As participant in a modern art exhibition at bitforms gallery in New York, artist Daniel Rozin expose "Descent With Modification" from May 13 to July...

Fuchun New Century Wonderland Resort

The beautiful scenes in this modern drawing of “Dwelling in the Fuchun Mountains” attract visitors to open the poetic scroll in  Fuchun New Century Wonderland Resort.

Box House in São Paulo Designed for a Young Architect

The Box House, located in a residential neighborhood of low verticalization in the city of São Paulo, was designed for a young architect (Flavio Castro), to himself.