Joe Fletcher is a California-based architectural photographer known for his evocative use of light, composition, and storytelling. Originally from London, he transitioned from painting to photography, bringing a deep visual sensibility to his work. His images—often featured in prominent architecture and design publications—capture the essence of places and built environments with clarity, atmosphere, and emotional resonance.
LOCATION: Oakland, California
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The original space, a 70’s era home with panoramic views of the San Francisco Bay, lacked the unique charm and character desired to match the client’s eclectic tastes. Seeking to infuse a sense of their unique personal…
Atop a ridge in the Santa Lucia mountains of Carmel, California, an oak tree stands elevated above the fog and wrapped at its base in this ranch retreat. The weekend home’s design grew around the 100-year-old Valley…
The Esherick Sea Cliff house itself is a flip plan, with living space on the top floor and bedrooms and a family room on the lower floor, with an entrance that leads right towards a grand staircase…
The home, which recently won an AIACC Honor Award, is located on an ex-urban infill site that covers almost eight acres of a Bay Area suburb at the base of the Oakland Hills, draped in rich green…
This Alamo Square house embodies San Francisco’s contemporary culture: modern yet enamored with the city’s rich history. The setting is Alamo Square Park, a city-owned park built in 1857 and known for its “Painted Ladies,” the row of…
This AIA award-winning Sonoma retreat reinterprets the wonderful spaces of the original Spanish haciendas of Mission-Era California using a truly modern vocabulary. Situated in the Valley of the Moon between the historic Sonoma Plaza to the southeast…
A loft-style flipped-plan rhythmically-organized house designed by the architects for their own family, this budget-sensitive human-scaled project wove together the architects’ deep knowledge of San Francisco’s urban context and codes with their crisp and clear material and…
This custom designed private residence is situated within the Santa Lucia Preserve of Carmel Valley, California. The Architect’s overriding intention for this modern two story family home centered on achieving an intimate connection between the ‘L’ shaped…
New York based studio General Assembly developed a total renovation project for an apartment in the Vinegar Hill neighbourhood. After trying and failing to find an apartment with character, the owners of this space opted to combine…
