Project: We Coffee Tamboré
Architecture: Pitá Arquitetura
Lead Architect: Rafael Urbonas
Location: Tamboré, São Paulo, Brazil
Area: 100 m2
Year: 2024
Photo Credits: André Scarpa
We Coffee Tamboré stands as a testament to the power of creative collaboration and innovative design in the heart of São Paulo. Since 2022, Pitá Arquitetura has worked closely with We Coffee as its trusted creative partner, infusing each brand unit with originality and a distinctive identity. Furthermore, each project arises from a careful and innovative approach that reflects both the essence of We Coffee and the uniqueness of its location.
Inspiration from the Golden Hour
At the Tamboré unit, Pitá Arquitetura drew inspiration directly from the magic of the Golden Hour. In other words, they captured the warm, welcoming ambiance that unfolds during sunset. For example, special elements, textures, and colors were selected to evoke the enchanting golden light that bathes the space at the end of the day. In addition, golden pendants are strategically positioned on the ceiling. These pendants interact with the lighting technology, creating playful patterns of light and shadow that add depth and charm to the environment. As a result, every corner of the coffee unit becomes an immersive experience that transports visitors to a unique moment of beauty.
Crafting Exclusive Experiences
Moreover, Pitá Arquitetura works tirelessly to provide an exclusive experience in every We Coffee unit. The design philosophy draws inspiration from themes such as Brazilianness, technology, and light. Consequently, each project stands out for both its creativity and functionality. Rather than being merely a venue for a quick coffee break, the Tamboré unit transforms a simple visit into a memorable moment of indulgence and connection. According to Rafael Urbonas, architect and director of Pitá, “In our projects for We Coffee, we believe in design as a powerful tool for experience, reinforcing the brand’s identity and exploring to the fullest all the possibilities for innovation in every detail of the stores.”
A Dynamic Partnership
Pitá Arquitetura’s collaboration with We Coffee underscores the importance of partnership in delivering cutting-edge design solutions. Over the years, numerous stores across São Paulo have benefited from this close working relationship. Each project adapts uniquely to its locale while maintaining a consistent brand identity. As a result, the We Coffee experience becomes as dynamic and evolving as the city itself, constantly pushing boundaries and redefining what a coffee space can be.
By combining cutting-edge design, inspiration from nature, and a commitment to exclusive experiences, We Coffee Tamboré by Pitá Arquitetura redefines the urban coffee experience. Ultimately, it transforms everyday moments into inspiring, memorable experiences that resonate with both the local community and visitors from afar.
