The Loft is a project of The Playing Circle Company from Amsterdam that represents a periodically recurring conceptual pop-up store. Loft is a showroom concept, a space arranged as a house in which all the supplies and decorations are for sale, including carpets, books and pieces of art. Loft has been opened to the public for a month and it hosted several activities: conferences, tea nights, movie nights, etc. All the parts that contribute to the arrangement of The Loft are the expression of the vision of Playing Circle in terms of furniture and decors that can reanimate a home.
The Dutch designers are in love with natural and raw materials: wood, steel, leather, glass and ceramics. These materials speak for themselves about the attention and love invested in a product and they can show the age, origin and history of that product. All the existent pieces of furniture in The Loft are made by people, not machines. The Loft is an inspiration source regarding the choice of some appropriate supplies and decors for your home. The photos speak by themselves about the Dutch project!