Forest Essentials Retail Outlet by Architecture Discipline

Forest Essentials is an adaptive reuse of a conventional old city structure, an Art-Deco in a contemporary chic

Forest Essentials Retail Outlet by Architecture Discipline

Project: Forest Essentials
Architects: Architecture Discipline
Location: Jodhpur, India
Project size: 750 ft2
Photography: Architecture Discipline

Advancing towards the Stepwell square in the old city of Jodhpur, India, one comes across the most prominent building of the JDH Urban Regeneration project. A minuscule and congested residence-turned-retail space, Forest Essentials at JDH is an adaptive reuse of a conventional old city structure.

Forest Essentials Retail Outlet by Architecture Discipline

With an intent to cause minimal damage to the existing built-mass, the traditional arched openings are strategically re-sized, supported by the introduction of a new aperture to bring a sense of balance and proportion to the elevation. The northern facade is masked in COR-TEN steel which corresponds to colour and texture of the regional Red Sandstone. The metal is consciously selected because of its ability to change its appearance with time, allowing the building to respond to the changing weather conditions and environment. A Brazilian flame creeper rising up the facade adds a contrast to the metal scrim.

Forest Essentials Retail Outlet by Architecture Discipline

The Forest Essentials retail outlet represents Art-Deco in a contemporary chic by exaggerating colour schemes and proportions. The interiors are covered in a pastel green colour which happens to belong to the brand’s festive catalogue. The design scheme re-introduces brass and gold which are inherent to Art-Deco and associated with the traditional interior finishes of Jodhpur.

Retail Outlet by Architecture Discipline

The system of product display is more of an apparition than merely a display mechanism. With the ability of being physically manoeuvrable the display becomes more interactive than a regular shelving system. Painted in gold the mechanism captures attention in a backdrop of pastel green.

Forest Essentials Retail Outlet by Architecture Discipline

The floor conceived in hand-cut and wax polished linoleum, is an adaptation of an old mosaic inspired flooring pattern with the introduction of brass accents breaking the floor into modules. The dramatic golden spiral staircase beckons you to the upper floor of the retail outlet.

interiors by Architecture Discipline

Furniture is also a contemporary take on the Art-Deco kitsch, the use of velvet and suedes brings a plush feel to the space. The furniture luxuriously uses brass and gold for its structural frames. The custom-made technical track lights sculpted in brass, boasting of a retro and vintage aesthetic are also a manifestation of a bygone era. The branding and signage on the show windows make use of the age-old vernacular gold painting techniques of walled city of Jodhpur.

Forest Essentials Retail Outlet by Architecture Discipline

Comprehensively, the retail space is a consequence of an adaptation of Art-Deco and a critical analysis of opulent regional elements, that speak about the rich built heritage of Jodhpur. The retail outlet is meant to establish an interface between the tourists (visiting the old city of Jodhpur) and the brand, as well as introducing them to the built construction heritage of Jodhpur.

stair by Architecture Discipline

Retail Outlet by Architecture Discipline

Forest Essentials Retail Outlet by Architecture Discipline

Forest Essentials Retail Outlet by Architecture Discipline

Most Recent

Most Popular

Highland East House

Highland East House by COLAB Architecture + Urban Design

The Highland East House is a 4,300 square foot, five-bedroom, four-bathroom residence located in Portland’s SW Hills. The design harkens back to a Pacific Northwest style of mid-century modern houses constructed in Portland in the nineteen sixties.
Modern Living Space 13

Modern Living Space by Sue Murphy Interior Design

This project is a modern living space designed by Sue Murphy Interior Design based in Harpenden, Hertfordshire. A bold, contemporary kitchen-dinning space with a...
Minimalist Single Storey Terrace House by Fabian Tan Architect 5

Minimalist Single Storey Terrace House / Fabian Tan Architect

The house is a typical single storey terrace house on a plot of 23' x 75' land. The original house layout is typically closed and the brief was to create an open plan on one side and private rooms on the other side of the dividing center wall.
Fish Creek House - a Small, Off-the-Grid Holiday Home by ArchiBlox

Fish Creek House, a Small Off-the-Grid Holiday Home by ArchiBlox

The Fish Creek House was designed to maximize sustainability & liveability. Careful positioning takes full advantage of natural cooling, heating, and lighting.

Modern Australian Farm House with Passive Solar Design

This modern Australian farm house was designed by Archterra Architects in Margaret River, Western Australia. Description by Archterra: This house sits along a ridge between...

More Articles Like This

HomeWorldDesign