Project: 365 Beauty Studio Obolon
Architecture: Bogdanova Bureau
Team: Olga Bogdanova, Oleg Matiushchenko, Mariia Krasiuk
Location: Kyiv, Ukraine
Area: 343 m2
Year: 2023
Photo Credits: Andriy Bezuglov
365 Beauty Studio Obolon brings a slice of paradise to a brand‑new residential tower in Kyiv’s prestigious Obolon district. Designed by Bogdanova Bureau, the space is the third location in the 365 network, yet it feels like a fresh retreat rather than a standard rollout. Every detail connects outward beauty with inward renewal, so guests step into an oasis even before treatments begin.
Tropical Energy Meets High‑Tech Glamour
From the entrance, visitors encounter a sleek bar that serves coffee, tea, and signature cocktails. Consequently, the welcome feels more like a boutique hotel lounge than a salon reception. The brand’s green‑and‑white palette reappears as a shimmering gradient on stainless‑steel facades, adding depth without sacrificing identity. Moreover, cool metal contrasts with warm marble floors and natural wood, setting a soothing tone for the journey ahead.
A Staircase That Turns Routine into Adventure
The studio spans three levels, all linked by a semi‑spiral staircase suspended on metal cables wrapped in cotton fiber. Ascending feels like wading through jungle vines; meanwhile, green leather handrails provide a luxurious grip. Relocating the staircase—approved only after the building architects agreed—improved functional flow and created the project’s most dramatic architectural moment.
Thoughtful Zoning for Every Guest
The ground floor caters to men with barber chairs, manicure stations, and a private VIP suite. Upstairs, women find a dedicated hair hall with a central color bar, plus rooms for nail care and parallel service packages. Additionally, eco values shine through: the restroom toilet is built from recycled sawdust, and only vegan products appear on the shelves. Below street level, the children’s zone doubles as a bomb shelter during air‑raid alerts. It offers a hair station, play area, and its own restroom, so parents can relax while kids enjoy games or toys.
Designing Through Uncertainty
Construction began in 2021, yet the full‑scale invasion halted progress in early 2022. After a six‑month pause, owner Iryna Popova chose to finish the studio, believing in victory and the power of beauty to restore hope. Therefore, the concept of a “paradise island” became even more relevant, giving clients a brief escape from daily stresses.
Holistic Harmony Inside and Out
Movable walls, niches, and glass façades let staff adjust privacy or openness as needed, reinforcing the idea of personal renewal. Furthermore, materials such as wood, steel, and stone echo the surrounding landscape, while sunlight dances across surfaces to mark time gently. In this way, 365 Beauty Studio Obolon proves that careful design can nurture both body and spirit, even in turbulent times.
