Brooklyn Loft with Aged Brick, Concrete Floors, and Exposed Beams

Brooklyn Loft

This industrial Brooklyn Loft was conceived by designer Jae Joo from Homepolish for a young couple.

Project description: There’s nothing as exciting (and simultaneously intimidating) as a blank slate. And when it came to Brooke Hammel and Jose Alvarez, a trendy and free-spirited couple in Williamsburg, their “slate” was a big one. Recently moving into a sprawling loft, they thought they might take a stab at the design themselves. The apartment, formerly an Esquire Shoe Polish Factory with its aged brick, concrete floors, and exposed beams and HVAC system, started looking less like an opportunity and more like a task. They quickly came to realize that they needed to call in a pro, not only for the design but also to mediate their tastes.

Brooklyn Loft 1

From the recommendation of several friends, they came to Homepolish and were matched with our designer Jae Joo. Taking on the project, they informed Jae that she only had 2 months to complete the space, since Jose hoped to host the launch of his scent company, Abbott NYC, in the apartment. They immediately hit the ground running.

Brooklyn Loft 2

Jae quickly found that Brooke and Jose are a couple with eclectic taste (to say the least). From a print by the renowned artist JR, Santa Maria Novella toiletries, Yeezys, a Darth Vader mask, and multiple surfboards, she had to find a place for everything. They also draw inspiration from multiple sources whether it’s far-off destinations like Morocco or simply the Edition Hotel in New York.

Brooklyn Loft 3

Jae tackled those 20-foot ceilings first. In the living area, a custom bookshelf was built out by Brooklyn Bookcasing and styled with vintage finds and souvenirs from the couple’s travels. Opposite the shelving unit, the wall gallery to end all wall galleries incorporates beautiful photography and taxidermy. (Both the shelves and the gallery required special scaffolding to install.) Since the couple loves entertaining, both the sectional and dining table are sprawling, and the kitchen sports a black marble island fit for a restaurant-grade space. In the end, we’re not quite sure what’s more impressive: the design or the fact that they completed everything in only 2 months.

Designer: Jae Joo, Homepolish
Project: Brooklyn Loft
Location: Williamsburg, Brooklyn, NY
Photography: Julia Robbs

Brooklyn Loft 4

Brooklyn Loft 6

Brooklyn Loft 5

Brooklyn Loft 7

Brooklyn Loft 8

Brooklyn Loft 9

Brooklyn Loft 10

Brooklyn Loft 11

Brooklyn Loft 12

Brooklyn Loft 15

Brooklyn Loft 14

Brooklyn Loft 16

Brooklyn Loft 17

Thank you for reading this article!

blank

Newsletter HomeWorldDesign

To be updated with all the latest projects

Most Recent

Most Popular

S Residence: Comfortable, Efficient and Practical Indonesian Home 1

S Residence: Comfortable, Efficient and Practical Indonesian Home

Standing amongst developer’s standard houses in a cluster of a high-end residential complex, the S Residence aims to bring a new perspective of a modern home, that is comfortable, efficient, and practical yet visually pleasing.
interior design, OAD Interiors

Prewar Williamsburg Apartment by OAD Interiors

As long time residents of Williamsburg, the owners wanted a space where their extended family who reside in the same building could all gather.

Madison Park House by First Lamp

Madison Park house is the latest residential project designed and built by First Lamp. Located in Madison Park neighborhood from Seattle, the house is...
Glen Isla House by Bryant Alsop

Glen Isla House by Bryant Alsop Architects

he journey through the Glen Isla house takes visitors along a timber-clad wall punctuated by slot windows framing views to the garden. The interior scheme of the ground floor reflects the formal materiality – solid, grounded concrete terraces and rendered block balanced with polished-concrete screed floors and charcoal coloured ceilings.
Major Renovation of an Apartment Built in the Early 60´s in Sao Paulo 1

Major Renovation of an Apartment Built in the Early 60´s in Sao Paulo

The project is a major renovation of an apartment built in the early 60´s in Sao Paulo, which already had a good plan, yet compartmentalized in it´s original distribution. Our proposal retains much of this distribution, but applying a series of changes that transform not only the space of the apartment

More Articles Like This