CuldeSac ™ designs, in collaboration with Hawker’s retail team, the second flagship of the brand right in the heart of Italy, transgressing traditional materials to bring them closer to the essence of the product.
Hawkers Rome: pure energy – There is no better way to define the new flagship store. The use of color in a spontaneous, changeable and living way characterizes the space. An explosion of energy is reflected in the mirror baseboards of the walls, in which 3d animations allow the Brand to interact with the client. The color interacts with the environment to alter it, becoming the filter that surrounds it all.
The Hawker’s character enters the city and defines the store’s spirit, becoming a covering that makes us feel inside a marble glass; a stone pool, that absorbs the energy that the city irradiates during the day and shines when the city is asleep, thanks to the resin that fills the veining.
“The brand lives inside the marble and see the light throughout the veining. Hawkers is a liquid brand and appear as such in the space with the color.” Borja Berna / Architect at CuldeSac™ Custom
“The limits of the space are blurred thanks to the mirrors that interact with the clients, giving the store a feeling of dynamism, character, game and light.” – Lucía del Portillo, Partner & Creative Director at CuldeSac Custom
A vibrant space located just near Plaza de España, that plays with the client perceptions, the physical limits and technology to generate an original experience.
Hawkers arrives in Rome with premium materials fabricated ad-hoc, ready to infiltrate the classicism and the roman luxury, impregnating the city with its strong personality, and beginning its conquest of the european continent.